Reputation is earned through consistent, positive sending history. Here's exactly how the platform builds it for you — on autopilot.
Link a Google Workspace, Microsoft 365, or custom SMTP/IMAP inbox via OAuth or an app password. Credentials are encrypted at rest. You can connect several mailboxes and warm them in parallel.
Pick conservative, balanced, or aggressive. The strategy sets your starting daily volume and how quickly it scales. The platform never ramps faster than mailbox providers tolerate — overshooting volume is what triggers spam filtering.
Your mailbox begins exchanging genuine, human-like conversations with a network of verified inboxes across Gmail, Outlook, and private domains. These messages get opened, replied to, and — crucially — pulled out of spam when filters misroute them.
Each day the system increases send volume based on how your reputation is trending. Good signals → faster ramp. Any sign of trouble → it holds steady until the score recovers.
Inbox-placement rate, spam rate, and sender reputation update continuously in your dashboard. As the positive history accumulates, providers start trusting your domain and routing mail to the inbox.
Reputation decays if a domain goes quiet, so keep a light maintenance warmup running alongside your real campaigns. It preserves the inbox placement you worked to build.
Sending email into the void generates no positive signal — and replies that land in spam actively hurt you. The warmup network guarantees the engagement that mailbox providers reward.
Network inboxes open your warmup mail, signaling genuine interest.
Human-like replies create real two-way conversation threads.
Misrouted mail is marked 'not spam', retraining the filter.